Recon — run recon on your ad account

THE GRADE

One number decides. Cost per new customer.

Platforms grade themselves with clicks and views. Recon counts new customers at your store, divides your spend by them, and holds the result against your own allowable CAC. Every ad wears its grade, every day.

Under targetThe ad acquires new customers cheaper than your allowable. Feed it.

On watchClose to the line. Recon shows the trend so you call it early, not after the budget is gone.

Over targetSpending more per new customer than a sale is worth. The verdict writes itself.

Delivery metrics are fenced off. CTR, CPM and CPC describe reach. They never grade an ad in Recon, they get their own labelled card and stay out of the verdict.

ONE SCROLL

The whole ad account in one screen.

Blended cost, graded liveSpend, new customers and the blended number against target, by day, week or funnel stage.
Retention, not opinionsHook rate, hold rate and drop-off per creative, so you know where the video loses them.
Coverage and angle shareWhich avatars and angles carry the revenue, and where you have nothing running.
A tracker built inOne row per ad and per page. Status, learnings, verdict. The numbers fill themselves in.

app.reconlabs.app

DEMO WORKSPACE · SAMPLE DATA

Recon APP today at 7:00 AM

Daily Report 19/08 🚀 · Your Brand
• Revenue: $4,812
• Ad Spend: $1,904
• NCCPA: $31.40 🟢 (target $39.00)
• New customers: 61 (+14 returning)
• Ads live: 12
🏆 First W: gift-fallback · v3 · static

DELIVERED

The report comes to the team.

Daily report in DiscordOne message per brand where your team already lives. Revenue, spend, the grade, estimated profit.
Stats on demandAnyone types /stats and gets their own scorecard: rank, spend, return on new customers.
The dashboard stays the source of truthDiscord delivers. Verdicts, learnings and edits happen in Recon, nowhere else.

HOW IT WORKS

Connect once. Graded daily.

STEP 01

Connect your sourcesMeta, Shopify, Clarity, Loop. Read-only tokens with a guided setup. Recon can never touch or pause a live ad.

STEP 02

The pipe does the joiningSpend meets orders. New customers are counted at the store, not claimed by the ad platform. Targets calibrate from your own results.

STEP 03

You type the verdictThe one thing software should not do for you. Winner or loser, and what you learned, logged next to the numbers that proved it.

FAQ

Fair questions.

What is Recon?

An ad and store intelligence dashboard for ecom brands. It pulls your ad spend and your store orders into one place, grades every ad against your own targets, and delivers a daily report to your team. It replaces the tracking spreadsheet and the morning tab-hopping.

Does it change anything in my ad account?

No. Every connection is read-only. Recon reports and grades, it cannot pause, edit or launch anything. Decisions stay with you.

What does it need access to?

Meta ads reporting, Shopify orders, and optionally Microsoft Clarity for on-site sessions and Loop for subscriptions. Each one is connected with its own scoped token from inside Settings, with a step-by-step guide.

Why cost per new customer and not ROAS?

Blended ROAS flatters returning customers your ads did not win. Recon counts buyers who are genuinely new at the store, prices what each one cost, and compares that to what your margins say you can afford. Delivery metrics like CTR and CPM are shown, but they never decide a grade.

How do I get access?

Recon is in early access and accounts are invite only. If you have an account, sign in above. If you want one, reach out to the person who showed you this page.

Run recon on your ad account.